An industry-backed measure regulating e-cigarette sales in San Francisco has qualified for the November 2019 election.

The San Francisco Examiner reports the measure was certified by the city elections division Wednesday.

The measure is funded largely by San Francisco-based vaping manufacturer Juul Labs and is in response to a new ban on vaping sales approved by supervisors last month.

File - In this Monday, June 17, 2019, file photo, Joshua Ni, 24, and Fritz Ramirez, 23, vape from electronic cigarettes in San Francisco. An industry-backed measure regulating e-cigarette sales in San Francisco has qualified for the November 2019 election. The San Francisco Examiner reports the measure was certified by the city elections division Wednesday, July 10, 2019. The measure is funded largely by San Francisco-based vaping manufacturer Juul Labs and is in response to a new ban on vaping sales approved by supervisors last month. (AP Photo/Samantha Maldonado, File)
File – In this Monday, June 17, 2019, file photo, Joshua Ni, 24, and Fritz Ramirez, 23, vape from electronic cigarettes in San Francisco. An industry-backed measure regulating e-cigarette sales in San Francisco has qualified for the November 2019 election. The San Francisco Examiner reports the measure was certified by the city elections division Wednesday, July 10, 2019. The measure is funded largely by San Francisco-based vaping manufacturer Juul Labs and is in response to a new ban on vaping sales approved by supervisors last month. (AP Photo/Samantha Maldonado, File)

The measure’s backers say increased regulation will help reduce youth vaping while still allowing adults an alternative to cigarettes.

Supervisor Shamann Walton, author of the vaping sales ban, said he looks forward to taking on the company.

This is the latest effort by big business to turn over San Francisco’s public health ordinances. In 2016, the soda industry spent $22 million in an unsuccessful bid to kill a soda tax.

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